1. E-commerce Platform Operations Management:
○ Oversee the daily operations of e-commerce platforms such as TikTok and Shopee, including store management, product listing, promotional campaign planning, and optimization to achieve sales targets.
○ Analyze e-commerce platform data to develop and implement sales strategies, improving store traffic, conversion rates, average order value, and repurchase rates.
2. Sales and Budget Management:
○ Set sales targets and operational plans, breaking them down into quarterly, monthly, and weekly objectives.
○ Assist in optimizing sales costs and budget control to ensure efficient resource allocation and improved ROI.
3. Team and Resource Coordination:
○ Coordinate internal teams (marketing, product, supply chain, design, etc.) and external partners (platforms, warehousing, logistics, etc.) to ensure smooth project execution.
○ Maintain a strong relationship with platform partners, securing resources and staying updated on platform trends to adjust operational strategies promptly.
4. Market and Consumer Research:
○ Gain deep insights into Thailand's FMCG market trends and consumer needs to support product and marketing strategies.
○ Monitor competitors and provide targeted market strategies and operational adjustments to enhance the user purchase journey experience.