Media & Activation Manager

•    Create, curate, and manage published content (images, video, written) across social media platforms such as Facebook, instagram, and Line.
•    Develop and implement a social media strategy that aligns with business goals, including setting objectives, identifying the target audience, and choosing the right platforms.
•    Plan and execute social media campaigns, including paid advertising on platforms like Facebook, instagram, and Line.
•    Monitor and analyze social media performance using tools like Google Analytics, Facebook Insights, or other social media analytics platforms.
•    Create reports to measure campaign success and make data-driven decisions about future strategies.
•    Engage with the audience by responding to comments, messages, and inquiries promptly and professionally, building relationships with followers, and creating a positive brand image.
•    Ensure all social media content aligns with the brand's voice, tone, and messaging. Maintaining consistency across all platforms.
•    Keep up with the latest social media trends, tools, and best practices. Adapting strategies to stay ahead of the competition and take advantage of new opportunities.
•    Work closely with the marketing team, customer service, and other departments to ensure an aligned approach to social media, brand communication, and product strategy.
•    Handle negative publicity or social media crises by developing and implementing a crisis communication plan.
•    Implement marketing activity through online channel and on ground activity to build brand awareness and engagement as well
•    Involve channel activities to synergize plan for effective execution
•    Strategize and manage all activities of Media Relations Section to realize target, including Paid, Owned, Earned, Shared media, media event management, news analysis & monitoring and crisis communication.
•    Connect and build win-win relationships with external partners (media, agencies, KOLs, etc.) towards realization of objectives
•    Data preparation and analysis of marketing information
•    Monitor A&P budget to deliver cost effectiveness
•    Coach & develop subordinate to understand creativity, media strategy by platform

•    Minimum of 5 years’ experience in brand communication,media relation or public relation, gained from FMCG Industry is an absolute advantage
•    Excellent in marketing campaign execution, especially in-store activation, product launch
•    Strong collaboration/ network with several type of agencies at a time
•    Strong organizational skills with the ability to work in a fast-paced environment with multiple priorities
•    High attention to detail and a drive to deliver consistent quality in all their work