Job Description:
The Trade Marketing Manager is responsible for planning and implementing marketing strategies to promote sales across various trade channels to achieve predefined goals. This role also involves coordinating with sales and marketing teams to ensure the highest efficiency in operations.
Scope of Work (SOW):
Trade Marketing Strategy Planning:
- Develop and execute trade marketing strategies in collaboration with the sales team.
- Set objectives and strategies for promotional activities.
- Manage and allocate budgets effectively.
Budget Management:
- Establish budgets for trade marketing activities.
- Monitor and control expenditures to stay within budget.
Promotional Activity Management:
- Design and execute promotional campaigns, such as promotions and product displays.
- Coordinate with retailers and trade partners to implement activities.
Market and Competitor Analysis:
- Study and analyze market trends, competition, and consumer behavior.
- Utilize insights to refine and improve marketing strategies.
Team Management:
- Supervise and manage the trade marketing team.
- Enhance the team's skills and knowledge through training and mentorship.
Performance Tracking and Evaluation:
- Monitor and analyze the outcomes of trade marketing activities.
- Present performance reports to the management.
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